ABOUT ME
hi there,
I'm Jaclyn Pelopida: Marketing Consultant, Brand Strategist & Founder of JMP Marketing.
Fun fact: I was named after the actress Jaclyn Smith. So technically you can’t blame me for my love of movies, it’s literally my birthright.
With nearly two decades of experience in marketing strategy, communications, copywriting, and social media, I built JMP Marketing for one reason: to help brands stop sounding like everyone else on the internet and start sounding like themselves.
I'm a marketing consultant and brand voice strategist who believes great marketing isn't about chasing trends or throwing tactics at the wall. It's about understanding who you are, who you're talking to, and what actually moves people to act. I bring big-picture strategic thinking and hands-on execution to every engagement, whether that's building a marketing strategy from the ground up, developing SEO and AEO content that drives real traffic, writing copy that converts, or serving as a fractional marketing partner for businesses that need senior-level support without a full-time hire.
Over the years I've had the privilege of working with some seriously impressive brands like Amazon, Target, Walmart, Office Depot, Home Depot, and Staples among them. From developing A+ content and product launch strategies to building influencer programs and brand ambassador campaigns that drove measurable growth, I've worked across retail, consumer products, healthcare, beauty, manufacturing, lifestyle, nonprofit, and service industries.
But some of my most rewarding work has been with smaller brands and founders. Helping a startup find its voice, build its brand identity, and carve out real space in the marketplace, that's where the magic happens. Watching a brand go from unknown to recognized, and knowing the strategy and storytelling behind it? That never gets old.
Big or small, every brand deserves marketing that actually works. That's what JMP Marketing is here for.
Based in Rhode Island and serving clients nationally, let's build something worth talking about.
Easy to pronounce, hard to spell (according to most Starbucks labels).
What makes me different?
PROVEN RESULTS ACROSS INDUSTRIES
Whether it's consumer products, healthcare, retail, beauty, manufacturing, lifestyle, nonprofit, or service brands, JMP Marketing has delivered. From growing social media engagement by 300%, building influencer programs that drove retail interest from Home Depot, to generating 258K impressions and 40K sweepstakes entries in a single week, the results speak for themselves.
FULL-SPECTRUM MARKETING EXPERTISE
From high-level marketing strategy and brand voice development to hands-on copywriting, SEO/AEO content, social media, influencer marketing, PR, email, and event marketing, JMP Marketing handles every dimension of your marketing. No gaps. No handoffs to someone who doesn't know your brand. Just one experienced partner from concept to execution.
STRATEGY BACKED BY REAL RESULTS
Good marketing isn't just creative, it's measurable. Every strategy JMP Marketing builds is grounded in data, designed around your goals, and tracked against real outcomes. Whether it's traffic, engagement, brand visibility, or revenue — you'll always know what's working and why.
A TRUE EXTENSION OF YOUR TEAM
JMP Marketing isn't a plan-and-disappear operation. As your marketing consultant and fractional marketing partner, Jaclyn works closely alongside your team by collaborating, communicating, and staying invested in your success at every step. When you win, we win.
READY TO SOUND LIKE YOURSELF, ONLY BETTER?
If your marketing feels scattered, your brand sounds like everyone else, or you simply don't have the bandwidth to do it justice, that's exactly what JMP Marketing is here for.
Whether you need a full marketing strategy, a freelance marketing partner, a brand voice overhaul, or just an hour to pick a marketing consultant's brain, let's talk.